eMerchandising Shopping Cart Incentives
Say goodbye to “average’’ e-commerce shopping carts and “hello’’ to intelligent e-commerce.
Increase your e-commerce average order value (AOV) up to 40% with eMerchandising™, the content aware incentives solution from Vodat International, the exclusive UK partner of BroadVision®.
What is it?
eMerchandising is an e-commerce SaaS solution that allows retailers to create and deploy incentives on e-commerce websites quickly and without any IT support. eMerchandising increases online revenues and decreases shopping cart abandonment rates.
The incentives are pushed to the customer with contextual messages appearing at key moments during the online shopping process and in the shopping basket.
Incentives include cross selling, product recommendations, bundles, special offers, companion deals and shipping discounts. It’s a single solution that manages complex rules across 1000’s of SKU’s and applies up selling and cross selling techniques. eMerchandising delivers higher conversion rates and strengthens online customer relationships.
What will it do for me?
- Increase your AOV up to 40%
- Generate higher conversion rates
- Transaction sizes increase between 20-40%
- Provides context aware messaging to incentivise real time purchase decisions
- Lowers administration costs and no IT support is required
How does it work?
eMerchandising is a hosted software solution which pulls information from your websites’ database. It’s a form based tool which is easy to use and does not require any technical expertise. It keeps costs down and allows online retailers to create buying incentives in real-time.
Most eCommerce platforms offer limited functionality for creating and deploying complex comparisons, product bundling and incentives.
eMerchandising gives online retailers the ability to create, deploy and manage complex rules and relationships directly from a single management tool. Product Managers can control website promotions directly, or create an individual price based on the customer's real-time behavior and product choice. eMerchandising works with most eCommerce platforms including BV, IBM, ATG, Microsoft etc.
Incentives and sales messages are deployed onto the eCommerce website without needing to use any IT resources.
Why should online retailers use it?
- Increase average order values with cross-selling
- Target “deals” for repeat customers and cost conscious shoppers
- Use promotions as a tool for improving online conversion rates
- Differentiate on overall “Value” rather than just item price
- Offer a more complex mix of promotions in real-time
Benefits of eMerchandising
- Improves conversion ratios of browsers to shoppers by enabling retailers to offer a personalised price to each customer
- Acts like a personal shop assistant by highlighting the best combination of price, multi-buy and shipping incentives
- Helps “close the sale” by dynamically calculating and displaying cost savings and next best offers
- Allows retailers to compete in real-time with off-line and online store price.
For more details please download our Fact Sheet or call Vodat International on 0161 406 1820 or contact us by e-mail.
Why Vodat International?
- ISO 27001 and PCI DSS Accredited Company
- Providers of managed networks and unified communications to top UK retailers including Jaeger, Karen Millen, Beaverbrooks, White Stuff, Lush, TJ Hughes, B&M Bargains and 99p Stores.
- Our service is unique in the retail market and stems from specific experience in the development and implementation of support solutions in retail for over 20 years.
- We deliver a complete managed service, through proactive management and support.
- Finally but by no means least - we really do care about service. We are dedicated to providing exemplary customer support and adopt a ‘partner delivering value’ approach in our mission to be part of our customer’s strategic planning process.
About BroadVision®
BroadVision is a global provider of strategic e-business solutions. Hundreds of organisations including Sony, Canon, Honeywell, Hilti, Lockheed Martin, Vodafone and Xerox use the BroadVision e-business platform.
For complete information about the eMerchandising shopping cart solution please call Vodat International on 0161 406 1820 or contact us by e-mail.
BroadVision and eMerchandising are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.
