"Improve work efficiently and cost- effectively"

- Jaeger

Fat Face was formed in 1988 by Jules Leaver and Tim Slade after spotting a gap in the market for selling t-shirts to holiday makers in the ski resort of Meribel. From

British Heart Foundation

When you think of a retail business your mind is naturally drawn to the high street names that all of us are familiar with, but retailing is important to other organisations as

The Connected Store

15/02/2012

What is the role of the store in a multi channel world?

Listen to the PODCAST here

The IT directors of both Jaeger and Beaverbrooks spoke to a room full of retailers at Fieldworks Connections on May 24. What immediately became clear is that, while all retailers are on a journey when it comes to reaching customers through multiple channels, some have been clear for some time about the role of the store in this new world.

Both Jaeger and Beaverbrooks are committed to reaching their customers with the right products wherever they are, but they want to do it in a controlled and affordable fashion. In the stores, both are using technology in an integrated fashion in order to enhance the customer experience and make it rewarding for customers to visit. They both view technology as a way to enable the store to communicate with the wider world, other stores and head office, so that customers can find exactly what they want as quickly and easily as possible.

D ownload our report on The Connected Store and the benefits of adopting a unified communications strategy.

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