Understanding the UK Retail Market's Requirements
13/10/2011
Our partnership with Thus has been providing tailored communication solutions to the retail sector for over 3 years. Central to this success has been a strong understanding of the market requirements.
Facing slow growth rates, a fluctuating economy and unpredictable customer spend, retail organisations are facing a number of challenges:
- The need to drive more value from a multi-channel approach that includes traditional high-street outlets and catalogue sales, as well as online, affinity and call centre operations
- The speed and security of online authorisation has become a critical issue as levels of identity theft and other forms of fraud continues to escalate
- With continuing consolidation, retailers need to be able to move quickly to gain operational benefits from combining IT and network resources
- As well as dealing with the challenges of acquisitions and mergers, retailers want to ensure that new outlets are quickly operating at peak efficiency
- With intensifying competition and continuing pressure on margins, retailers are seeking to drive down costs. Productivity is also key to reducing costs and improving customer service
- Improving communications through a supply chain that includes individual retail outlets, manufacturers, distribution and logistics suppliers and other supporting organisations can improve efficiency and responsiveness to changing demand conditions
- Efficient point-of-sale systems are key to improving the customer experience
In response to these factors, Vodat International delivers innovative communications solutions for UK retail organisations that improve customer service, enhance productivity and reduce costs.
Call Vodat International today on 0161 406 1820 or contact us by e-mail.
< Back to Industry comments