Revealed: the in-store digital pain points ruining conversion rates and customer experience. Our consumer research of 2,000 UK shoppers shows exactly where retailers need to focus. It reveals:
- Wealthy Gen X is surprisingly the most enthusiastic about in-store innovation
- Frugal Millennials shop instore longer with free Wi-Fi
- Gen Z crave personalised shopping recommendations which encourage them to spend more.
Slick in-store connectivity is a key force driving conversions and customer experience, but shoppers say the following digital pain points are ruining retailers good work