Insights

Are you on the right path to retail personalisation?

Shoppers are fed up of being treated like strangers when they walk into a store. They’ve lapped up the personalised experiences created by online disruptors, and the efforts of bricks-and-mortar retailers now generally fall flat. Research shows the businesses case for in-store personalisation is compelling: 75% of consumers are more likely to buy from a…

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Five steps to boost digital connectivity for your retail or hospitality brand

As more and more hospitality companies and bricks-and-mortar retailers are digitising critical aspects of their operations, they’re realising that digital networks that speed the flow of information are becoming the backbone of the modern store. Until now, digital networks were seen as just another utility – essential but otherwise invisible. Now, however, forward-thinking hospitality firms…

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Cloud_Wi-FI

Smart retailing calls for smart Wi-Fi – here’s how cloud can help

With new research revealing November saw the lowest number of UK shoppers on the high street since the 2008 recession, and December threatening to be just as bad, retailers and hospitality firms need to use every tool available to convert the falling number of shoppers setting foot in their premises. Customer Wi-Fi, which was once…

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10 things retail and hospitality firms should consider this Cybersecurity Month

October is Cybersecurity Month in the US and Europe, giving organisations from all industries an opportunity to assess their cybercrime resilience and security strength. With big-name retailers and hospitality companies such as Dixons Carphone, Premier Inn operator Whitbread, and Superdrug among those under attack or breached in recent months, it seems like a great time…

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Taking data security seriously – six months of GDPR

Taking data security seriously – six months of GDPR The General Data Protection Regulations (GDPR) set out to provide consumers with greater privacy and security and this has certainly been achieved in the six months since implementation. But what have emerged as the pain points for businesses since May 25th 2018. What can we learn…

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Are your digital networks converting or killing sales?

Take a moment to think about your digital networks. Can you honestly say they’re a valuable sales tool, or do they just make it more difficult for your employees to sell and satisfy customers? Do they ensure your customer offering is fit for the future or are they stifling growth, both at home and abroad?…

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Looking for double-digit growth? Boost your in-store connectivity…says Retail Week

According to Retail Week’s latest ‘Top 30 Growth Retailers’ report, the secret to achieving year-on-year double digit growth is…connectivity. The 2018 rankings include high-street retailers who have boosted their networks to enhance connectivity and deliver improved face-to-face customer experiences. Traditional bricks-and-mortar brands such as Lush, Oliver Bonas, Kurt Geiger, Aldi and The Range are supercharging…

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Is your in-store WI-FI shopper safe or a hacker’s dream?

  In-store customer WI-FI is now a powerful tool for retailers eager to convert shoppers to a sale. Independent consumer research, carried out by Vodat, shows that 72% of customers are more likely to buy if the retailer offers free WI-FI in-store.But with hackers known to target WI-FI to infiltrate retailers’ networks and customers’ devices,…

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