10 things retail and hospitality firms should consider this Cybersecurity Month

October is Cybersecurity Month in the US and Europe, giving organisations from all industries an opportunity to assess their cybercrime resilience and security strength. With big-name retailers and hospitality companies such as Dixons Carphone, Premier Inn operator Whitbread, and Superdrug among those under attack or breached in recent months, it seems like a great time…

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Taking data security seriously – six months of GDPR

Taking data security seriously – six months of GDPR The General Data Protection Regulations (GDPR) set out to provide consumers with greater privacy and security and this has certainly been achieved in the six months since implementation. But what have emerged as the pain points for businesses since May 25th 2018. What can we learn…

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Are your digital networks converting or killing sales?

Take a moment to think about your digital networks. Can you honestly say they’re a valuable sales tool, or do they just make it more difficult for your employees to sell and satisfy customers? Do they ensure your customer offering is fit for the future or are they stifling growth, both at home and abroad?…

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Looking for double-digit growth? Boost your in-store connectivity…says Retail Week

According to Retail Week’s latest ‘Top 30 Growth Retailers’ report, the secret to achieving year-on-year double digit growth is…connectivity. The 2018 rankings include high-street retailers who have boosted their networks to enhance connectivity and deliver improved face-to-face customer experiences. Traditional bricks-and-mortar brands such as Lush, Oliver Bonas, Kurt Geiger, Aldi and The Range are supercharging…

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Is your in-store WI-FI shopper safe or a hacker’s dream?

  In-store customer WI-FI is now a powerful tool for retailers eager to convert shoppers to a sale. Independent consumer research, carried out by Vodat, shows that 72% of customers are more likely to buy if the retailer offers free WI-FI in-store.But with hackers known to target WI-FI to infiltrate retailers’ networks and customers’ devices,…

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Mobile EPOS – hackers shouldn’t make you pay for poor security

With cash accounting for just 40% of all UK payments in 2016 and that figure expected to fall to just 21% by 2026, card transactions are now serious business. But with the growth of card sales and the proliferation of mobile EPOS card terminals, there is also an increased opportunity for hackers to launch a…

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Making their minds up: How tech enables expert advice

Successful retailing in 2018 comes down to obsessing about your customers’ experience. A big part of this is having the right supporting technology to help them make their minds up at key touchpoints. At Vodat International, we’re ready to help bolster the in-store experience, with robust managed networks, and reliable Wi-Fi that will power expert…

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Completing the customer journey with in-store tools

How you can complete the customer journey with these in-store tools:  Thanks to digital and mobile, the way that consumers choose to shop is evolving fast. Today on a typical purchase journey, shops and the internet work together, mutually supporting consumers through the buying process. Consumers carry out a great deal of research online, and…

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How Wi-Fi can help progress the customer journey in Hospitality

So, how can Wi-Fi help progress your customer journey? These days consumers often carry out research online before committing to spending on products and services. Pub-goers, hotel guests and café regulars are increasingly using their mobile phones to check availability, prices, deals, product information and reviews, while out and about. In addition, digitally-engaged customers are…

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