A recent report by data analysts CGA and Alix Partners revealed that 15 restaurants are closing every week in the UK. This stat comes as no surprise to anyone in the restaurant trade as we’ve all watched the likes of Byron Burger, Strada, Prezzo, Carluccio’s, Gourmet Burger Kitchen, and Gaucho close restaurants. A mix of economic and political factors such as…
Read more
Email security: how to deliver the right message to cyber criminals There’s one technology that we all continue to use that hasn’t evolved since the 1960s — email. Email was born before the Internet, making it nearly fifty years old. Despite the availability of newer messaging technology — texting, messaging apps, Slack, and video chat…
Read more
Vodat has been singled out by judges at this year’s Stockport Business Awards, winning nominations for its innovative approach to digital networks and for its prowess in marketing. The firm is among an 80-strong batch of hopeful companies to enter this year’s awards and it’s up against stiff competition from local organisations such as…
Read more
Revealed: the secret cyber scams targeting the hospitality sector By Bim Jinadasa We’re all aware of the risks around customer data theft in the hospitality industry. But the fact that such a wide range of sensitive information is held by hospitality firms — everything from credit card details to car registration numbers — hasn’t gone…
Read more
GDPR bares its teeth as British Airways fined £183 million for data-breach We’ve had to wait a full year for the UK’s first GDPR data-breach fine, but it’s now clear the regulation isn’t to be taken lightly. British Airways has been slapped with an eye-watering £183m fine for what the Information Commissioner’s Office labelled ‘poor…
Read more
Revealed: The seven deadly sins of in-store connectivity…be a saint not a sinner! Instore connectivity and customer-facing tech have now firmly entered the retail mainstream. If you’re in any doubt, just take a look at the findings from Vodat’s latest consumer research. We interviewed 1,000 UK shoppers to capture the nation’s mood when it comes…
Read more
Ask anyone who they think is driving the in-store retail revolution and they’ll almost certainly point to the generation Z and millennial age groups. These are the younger shoppers, raised on a diet of Instagram, Amazon and Snapchat and they are now demand the same immediacy and intimacy from digital interactions when they venture instore….
Read more
Why it pays to make your premises ‘Instagrammable’ Whether you like it, or not, the retail and hospitality sectors are increasingly being designed to be viewed through a smartphone lens. Savvy businesses realise the growing power of this intensely visual social media platform and are coaxing consumers to snap and share increasingly elaborate displays and…
Read more
Consumers are fed up of being treated like strangers when they walk onto your premises. They’ve lapped up the personalised experiences created by online disruptors, and the efforts of bricks-and-mortar hospitality firms now generally fall flat. Research shows the businesses case for in-store personalisation is compelling: 75% of consumers are more likely to buy from…
Read more
Shoppers are fed up of being treated like strangers when they walk into a store. They’ve lapped up the personalised experiences created by online disruptors, and the efforts of bricks-and-mortar retailers now generally fall flat. Research shows the businesses case for in-store personalisation is compelling: 75% of consumers are more likely to buy from a…
Read more