Insights

Making their minds up: How tech enables expert advice

Successful retailing in 2018 comes down to obsessing about your customers’ experience. A big part of this is having the right supporting technology to help them make their minds up at key touchpoints. At Vodat International, we’re ready to help bolster the in-store experience, with robust managed networks, and reliable Wi-Fi that will power expert…

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Completing the customer journey with in-store tools

How you can complete the customer journey with these in-store tools:  Thanks to digital and mobile, the way that consumers choose to shop is evolving fast. Today on a typical purchase journey, shops and the internet work together, mutually supporting consumers through the buying process. Consumers carry out a great deal of research online, and…

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How Wi-Fi can help progress the customer journey in Hospitality

So, how can Wi-Fi help progress your customer journey? These days consumers often carry out research online before committing to spending on products and services. Pub-goers, hotel guests and café regulars are increasingly using their mobile phones to check availability, prices, deals, product information and reviews, while out and about. In addition, digitally-engaged customers are…

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Hospitality: Detect and protect your network

With the freedom of wireless, comes the menace of wireless threats. For hospitality operators that rely on IP-enabled devices and Wi-Fi across their operational infrastructure, or who have made the bold step to provide customers with free Wi-Fi access in their premises, the possibility of security breaches raises its ugly head. We’re talking cybercrime’s usual…

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Retail: Detect and protect your network

With the freedom of wireless, comes the menace of wireless threats. For retailers who rely on IP-enabled devices and Wi-Fi across their operational infrastructure, or who have made the bold step to provide customers with free Wi-Fi access in their stores, the possibility of security breaches raises its ugly head. We’re talking cybercrime’s usual suspects…

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Want peace of mind? Look to the cloud

Sleepless nights are par for the course for retail and hospitality leaders. There’s ongoing pressure to deliver on tough KPIs, staffing issues, the next board meeting – countless reasons to be wakeful and worried. Another fear is being targeted by cyber criminals and having the organisation’s technical infrastructure compromised. It’s a nightmare indeed. We’ve seen…

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Network needs in the store of the future

Digital theatre and the store of the future Visit any store today, and the odds are that technology will play a part in persuading you to part with your money. In its more advanced forms, such as VR and interactive touchpoints, Forrester describes what’s taking place in the sector as ‘digital retail theatre’, a combination…

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At your service? What guests want from the connected hospitality experience

Despite being time poor and cost conscious, many of us would still rather dine out than order a takeaway from our smartphones; and we’re further attracted to hospitality venues that can bring a digital flavour to the experience they serve up. While technologies such as contactless payments have become integral to the service we receive…

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