Revealed: the secret cyber scams targeting the hospitality sector By Bim Jinadasa We’re all aware of the risks around customer data theft in the hospitality industry. But the fact that such a wide range of sensitive information is held by hospitality firms — everything from credit card details to car registration numbers — hasn’t gone…
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GDPR bares its teeth as British Airways fined £183 million for data-breach We’ve had to wait a full year for the UK’s first GDPR data-breach fine, but it’s now clear the regulation isn’t to be taken lightly. British Airways has been slapped with an eye-watering £183m fine for what the Information Commissioner’s Office labelled ‘poor…
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Revealed: The seven deadly sins of in-store connectivity…be a saint not a sinner! Instore connectivity and customer-facing tech have now firmly entered the retail mainstream. If you’re in any doubt, just take a look at the findings from Vodat’s latest consumer research. We interviewed 1,000 UK shoppers to capture the nation’s mood when it comes…
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Ask anyone who they think is driving the in-store retail revolution and they’ll almost certainly point to the generation Z and millennial age groups. These are the younger shoppers, raised on a diet of Instagram, Amazon and Snapchat and they are now demand the same immediacy and intimacy from digital interactions when they venture instore….
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Why it pays to make your premises ‘Instagrammable’ Whether you like it, or not, the retail and hospitality sectors are increasingly being designed to be viewed through a smartphone lens. Savvy businesses realise the growing power of this intensely visual social media platform and are coaxing consumers to snap and share increasingly elaborate displays and…
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Consumers are fed up of being treated like strangers when they walk onto your premises. They’ve lapped up the personalised experiences created by online disruptors, and the efforts of bricks-and-mortar hospitality firms now generally fall flat. Research shows the businesses case for in-store personalisation is compelling: 75% of consumers are more likely to buy from…
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Shoppers are fed up of being treated like strangers when they walk into a store. They’ve lapped up the personalised experiences created by online disruptors, and the efforts of bricks-and-mortar retailers now generally fall flat. Research shows the businesses case for in-store personalisation is compelling: 75% of consumers are more likely to buy from a…
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As more and more hospitality companies and bricks-and-mortar retailers are digitising critical aspects of their operations, they’re realising that digital networks that speed the flow of information are becoming the backbone of the modern store. Until now, digital networks were seen as just another utility – essential but otherwise invisible. Now, however, forward-thinking hospitality firms…
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Whether you’re looking to rebuild your digital network in 2019 or simply ensure it continues to remain in excellent shape, the next 12 months promise to be packed with challenges and opportunities. Here are our six new year resolutions, all designed to ensure your networks are a powerful sales convertor, rather than a sales killer,…
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With new research revealing November saw the lowest number of UK shoppers on the high street since the 2008 recession, and December threatening to be just as bad, retailers and hospitality firms need to use every tool available to convert the falling number of shoppers setting foot in their premises. Customer Wi-Fi, which was once…
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