In-store customer WI-FI is now a powerful tool for retailers eager to convert shoppers to a sale. Independent consumer research, carried out by Vodat, shows that 72% of customers are more likely to buy if the retailer offers free WI-FI in-store.But with hackers known to target WI-FI to infiltrate retailers’ networks and customers’ devices,…
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With cash accounting for just 40% of all UK payments in 2016 and that figure expected to fall to just 21% by 2026, card transactions are now serious business. But with the growth of card sales and the proliferation of mobile EPOS card terminals, there is also an increased opportunity for hackers to launch a…
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Successful retailing in 2018 comes down to obsessing about your customers’ experience. A big part of this is having the right supporting technology to help them make their minds up at key touchpoints. At Vodat International, we’re ready to help bolster the in-store experience, with robust managed networks, and reliable Wi-Fi that will power expert…
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How you can complete the customer journey with these in-store tools: Thanks to digital and mobile, the way that consumers choose to shop is evolving fast. Today on a typical purchase journey, shops and the internet work together, mutually supporting consumers through the buying process. Consumers carry out a great deal of research online, and…
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So, how can Wi-Fi help progress your customer journey? These days consumers often carry out research online before committing to spending on products and services. Pub-goers, hotel guests and café regulars are increasingly using their mobile phones to check availability, prices, deals, product information and reviews, while out and about. In addition, digitally-engaged customers are…
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With the freedom of wireless, comes the menace of wireless threats. For hospitality operators that rely on IP-enabled devices and Wi-Fi across their operational infrastructure, or who have made the bold step to provide customers with free Wi-Fi access in their premises, the possibility of security breaches raises its ugly head. We’re talking cybercrime’s usual…
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With the freedom of wireless, comes the menace of wireless threats. For retailers who rely on IP-enabled devices and Wi-Fi across their operational infrastructure, or who have made the bold step to provide customers with free Wi-Fi access in their stores, the possibility of security breaches raises its ugly head. We’re talking cybercrime’s usual suspects…
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Sleepless nights are par for the course for retail and hospitality leaders. There’s ongoing pressure to deliver on tough KPIs, staffing issues, the next board meeting – countless reasons to be wakeful and worried. Another fear is being targeted by cyber criminals and having the organisation’s technical infrastructure compromised. It’s a nightmare indeed. We’ve seen…
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Vodat Communications Group (Vodat), backed by Maven Capital Partners and HSBC, has extended its ICT capability with the acquisition of Cheltenham based Axonex Limited, a Cisco Gold Partner. The two businesses are joining forces to form a group with an enhanced solution set that will benefit both customer bases and create an excellent platform for…
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Digital theatre and the store of the future Visit any store today, and the odds are that technology will play a part in persuading you to part with your money. In its more advanced forms, such as VR and interactive touchpoints, Forrester describes what’s taking place in the sector as ‘digital retail theatre’, a combination…
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