Insights

How to capture business people – at leisure

The lines are becoming increasingly blurred between work and home; how many of us check emails of an evening, or sneak a look at Facebook from our desks? While this might be a source of frustration for some people, it offers untapped potential for the hospitality entry – particularly when it comes to business travellers….

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4 threats that could bring down your customer data

On the retail and hospitality industry conference circuit, you’ll often hear data described as the ‘new oil’. The point experts are making is that ownership and access to a wealth of customer information is a hugely valuable commodity in today’s consumer-facing markets, where competition is fierce. Ownership of customer data and efficient management of it…

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Winning Wi-Fi: how to increase hospitality customer value through free web access

With smartphone ownership worldwide exceeding two-billion, customers have grown accustomed to be being constantly connected, and in many sectors meeting this requirement has become an industry standard. For the hospitality industry, free Wi-Fi remains a major draw for patrons and customers; especially those visiting for business purposes, or looking to pass the time with data-intensive…

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3 ways to ensure your customers have a positive payment experience

Retailers have to deliver exceptional service in order to attract and retain customers. However, while a significant amount of resources and effort goes into bringing shoppers in-store, what is being done to support shoppers through the payment and purchase experience? New Vodat research shows that a third of consumers abandon purchases due to a lack…

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Shopper expectation in a new age of personalised service

Retail is a hard-fought sector, in which getting the competitive advantage means offering customers a level of service they simply can’t find elsewhere. And, thanks to Wi-Fi, retailers have the opportunity to engage shoppers more closely than ever. We conducted a survey of 1,000 shoppers, and found that 86% of them use their mobile devices…

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How much Wi-Fi engagement do consumers want?

Wi-Fi technology has revolutionised customer engagement. The inexorable rise of smartphone adoption has made monitoring people’s buying habits in stores or hospitality venues easier than ever; and by developing strategies based on the data gathered, businesses can ensure they deliver services that are closely aligned to their customers’ needs. We conducted a survey of 1,000…

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Embracing mobile payments – top tips for retailers

At present, around a quarter of consumers claim they are likely to make payment using their mobile device. This puts retailers in a slightly awkward position: should they blaze the trail and pioneer a payment method that few people are using, risking low return on investment? Or should they wait until the market has matured,…

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Could better staff technology solve hospitality’s recruitment problem?

Staff turnover costs the hospitality industry £272m a year as, with every staff member who leaves, so does a wealth of knowledge about customers and the company’s investment in their training. As one of our key hospitality predictions for 2016, we know that staff retention has a significant influence on customer satisfaction. Engagement is key, as staff…

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Wi-Fi: the problem with going public

With consumers increasingly interested in technology, it is worrying that 4 in 10 shoppers have been frustrated by slow public WiFi in-store. In fact, more than three quarters of consumers (78% of men and 76% women) have encountered problems with slow running store technology in the past 12 months. Some retailers feel that public internet…

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