Hospitality: How to build loyalty with social Wi-Fi

Report

Bar, restaurant and hotel groups are finding that offering free Wi-Fi connectivity to customers in their venues can drive significant commercial gain.

Facilitating easy online access for people who walk through the door is a fantastic way to add value, and enhance the hospitality experience. Increasingly, hospitality businesses are discovering exciting new ways to build social connections and loyalty through this channel.

The demand for Wi-Fi certainly exists. Vodat International’s consumer survey of 1,000 UK adults, carried out earlier this year, found that free Wi-Fi is incredibly popular in the hospitality sector. A massive 85% of respondents are happy to use free Wi-Fi in hotels, and 75% in pubs. For 30% of hotel visitors, mobile connectivity is ‘essential to their experience’.

Are you ready to capitalise on new engagement opportunities with digitally-minded customers?

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